Story of ShePays
ShePays emerged from a shared vision of empowering women. Sonia, a seasoned business woman with a deep understanding of consumer market, and Mayank, an accomplished product strategist with a proven ability to craft user-centric solutions, recognized a gap in the financial landscape. Driven by this collective desire to make a difference, they set out to build not just a platform, but a path built for financial inclusion of women.

Through in-depth quantitative research and inspiring conversations with women, Sonia and Mayank unlocked a world of aspirations and challenges. They heard stories of resilience, ambition, and a wish for easy to use, hassle free, accessible financial ecosystem. These narratives became the cornerstone of ShePays.

"Sonia Singh is the Founder of Shepays (a digital financial product exclusively built for women) and Co-founder of Collectcent ads, one of the top-ranked, leading user acquisition & performance advertising 10 years old company.
She has built large teams and has been a growth driver of the bootstrapped profitable company by scaling the business globally and interacting with 100s of brands for user acquisition & business growth.
Sonia is IIM Trichy & Army institute alumnus, and she nurtures a deep passion for contributing to society and actively contributes to social projects addressing children's and women's issues. She also serves as an anchor in communities that assists early-stage entrepreneurs in developing the personal and professional skills necessary to thrive."

Sonia Singh

Before diving into the thrilling world of Fintech, Mayank has conquered Products, Services, Mobile advertising, gaming, e-learning, fitness, and even the OTT segment. From crafting addictive gaming experiences to revolutionising how we stay fit and entertained, Mayank is a true Game-Changer. Now, armed with a wealth of experience and a knack for innovation, he's ready to shake up and offer Fintech solutions like never before. With a track record of turning ideas into success stories, we just have to wait for what's coming next. Get ready for the next big thing with Mayank leading the charge!

Mayank Shrivastav
Meet the Team

A lifelong learner passionate about using technology to solve financial problems, she brings a wealth of experience in accounting and finance to our team. Prior to joining us, she honed her skills leading projects at CA firms and corporates. Now, she's excited to contribute her expertise and collaborate on innovative solutions for growth. Outside of work, she enjoys staying active, exploring, and unwinding with friends and family.

Vinita kathuria

Lakshay's journey began in Policybazaar's sales and operations, where he ignited his passion for fintech. An MBA in marketing and an Excutive program in Fintech from IIM Indore fueled his focus, leading him to exciting roles within the industry. Thriving in the dynamic landscape, He embraces constant innovation and emerging technologies to revolutionize financial services. His ultimate goal? To bridge the gap between society and finance through positive change using Tech!

Lakshay Madan

With his extensive experience in working as a software architect, innovating to ensure seamless user experience, leading engineering teams and establishing & Scaling RTB Channel (Real Time Bidding on Mobile), He's passionate about creating technical solutions. His ability to coordinate between various stakeholders and his focus on quality ensure successful project delivery.

Arun Mondal

Her journey from blockchain development to UX research and product management reflects her curiosity and desire to understand all aspects of product creation. Her passion lies in understanding how products are built, from concept to impact. With us she found the perfect fit, contributing to a product that empowers women financially. Beyond the tech world, she unwinds with a good book, or by flexing her creative muscles with crocheting, and cooking.

Khushboo Rajawat

Driven by a desire to build user-centric products that disrupt the fintech industry, he thrives on the moment users interact with his creations. His experience at Zeta Suite, where he built features for HDFC PayZapp like guest checkout and clearance resolution platforms, honed his skills for crafting solutions to real-world financial problems. Now, he's excited to leverage his expertise, to build the next generation of financial tools. Outside of work, he explores new flavors, and dives into movies and podcasts.


His journey from business development to data analysis reflects his thirst for knowledge and a passion for uncovering insights. The ever-evolving fintech industry excites him, and with us, he's diving headfirst into pool of numbers & excels, eager to unlock its potential. He loves staying fit and when missing will often be found in the nearest gym!

Sagar Roka

With a competitive spirit honed on the trading floor, He transitioned to media buying, where he utilizes his skills to drive growth for e-commerce brands. Beyond work, he channels his passion for competition onto the football and badminton courts.

Jishnu Prakash
Campaign Marketing

A firm believer in the power of HR to build a thriving company culture, she brings a wealth of experience in people management and employee relations. Her expertise in communication, conflict resolution, and ethics ensures a positive and collaborative work environment. She is passionate about fostering continuous learning and development, utilizing her skills to empower employees and drive organizational success. Beyond work, you'll find her staying active with dancing and badminton, or exploring new destinations through travel.

Purba Purkayashtha

An accomplished communications professional with over 20 years of experience in diverse domains. With a focus on crafting compelling brand narratives and experiences, he has excelled in leadership roles across global markets. His strategic approach, coupled with his innate curiosity, has driven impactful campaigns and initiatives, making him a trusted advisor for organizational success.

Vikram Kanth
Brand Strategist

Over 9 years of successful expertise in developing businesses in banks such as American Express,Yes Bank, Kotak Mahindra Bank.

Akash Khandare

Anubhav Singh

Anubhav Singh
UX Designer

An IT expert with 16+ years of experience, excels in project management, data center compliance, and IT consulting. Certified in Prince2 and Information Security Auditing, his expertise spans various sectors, driving operational excellence as Global VP of Technology.

Ganeshan Krishnan
Information Security

Marketing professional with over 25 years of experience in brand building across diverse industries. Formerly the Founder of The Bottom Line, he's now a Vice President at Ralph&Das. With a background in agencies like JWT, his expertise spans brand strategy and digital practices.

Vigyan Verma
Marketing & User Research

CEO & co-founder of The Fin Lit Project, is a seasoned finance and tech professional. With global speaking engagements and a commitment to financial literacy, she champions sustainable finance and mentors across prestigious platforms.

Neha Mishra
Financial Literacy Advisor

CFA, a seasoned professional with over 23 years at HSBC, leads Wealth Solutions. With expertise in Wealth Management and Fintech, she drives innovation in investment advisory.

Tanuja Pulakhandam
Strategy & Investments

Founder and startup ecosystem consultant at BSS Digifin, brings 18+ years of expertise in digital banking, fintech, and payments. His innovative solutions drive financial inclusion and transformation.

Shubrant Singh